Real businesses. Real results.
How we designed and built websites that win trust, rank on Google and turn visitors into customers, and what happened once they went live.
FROST
A streetwear store that turns drops into sell outs.
The challenge
FROST is a UK heavyweight streetwear brand selling worldwide. The fashion market is crowded, and new customers need a reason to trust a brand they have never bought from before. The old store was not doing enough to build that trust, and too many visitors were leaving without buying.
What we built
- Collection launches with a hero banner and scrolling announcement bar
- New Arrivals and Best Sellers grids built to drive clicks to product
- Trust badges for shipping, returns and 1,500+ customers
- Newsletter sign up with a first order discount to capture emails
- Multicurrency and language selector for international buyers
The result
After the rebuild, the store’s conversion rate rose from 1.8% to 3.3%, putting it 0.3% above the 3% industry standard. Product drops now regularly sell out, and the newsletter builds a list of buyers ready for the next launch.
“Our website needed a revamp to increase the trust between us and new customers in a competitive market like the fashion industry. The work COF have done took our conversion rate from 1.8% to 3.3%, putting us above the 3% industry standard.”
Charlie FrostFROSTWhat other businesses can learn
- Trust signals near the buy button matter more than clever design.
- Clear New Arrivals and Best Sellers sections shorten the path to checkout.
- Capturing emails turns one launch into the audience for the next.
The Sun Inn Hawkshead
A Lake District stay that fills its own calendar.
The challenge
The Sun Inn is a historic Lake District pub with space for up to 20 guests. It relied on Airbnb and Booking.com, where it competed for attention with every other listing. Guests who searched Google for a stay in Hawkshead often could not find it directly.
What we built
- Availability calendar and enquiry form for direct bookings
- One tap links to Airbnb, Booking.com and WhatsApp
- Room, kitchen and amenity details so guests don’t need to call
- Guest review section showing a 4.94 Airbnb rating and 9.5 on Booking.com
- Location section with map and travel distances
The result
We built a fast, single page website designed to rank high on Google, capturing guests who couldn’t find what they were looking for directly on Airbnb and Booking.com. As soon as it went live, direct bookings and enquiries started coming in, and 90% of the next 12 months is now booked.
“As soon as the site went live, we saw an instant influx of bookings and enquiries direct, which is exactly the reason we decided to make a new website. The turnaround time was impeccable, and we're over the moon about how high we rank on Google, as it's bringing so many new eyes to our business.”
Phil BallThe Sun Inn HawksheadWhat other businesses can learn
- A simple, fast page can outperform a big complicated site.
- Ranking for the place name brings in guests the booking platforms miss.
- Showing existing reviews on your own site builds instant trust.
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